Advertising Red Books

A directory of advertisers and ad agencies.

Provides current, detailed data, including:

* Agency accounts, specializations, gross billings by media, and contact information for agency personnel
* Advertisers with significant spend on advertising annually
* Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
* Information on nearly 125,000 brand names

Coverage: 
Current
Support: 

Library Reference Desk: 828-262-2820 or Ask a Librarian

Access: 

Access is restricted to ASU students, faculty, and staff

Number of simultaneous users: unlimited; Terms of Use

Full Text: 
No
Vendor: 
Red Books
Mobile: 
No