Full Text:
No
A directory of advertisers and ad agencies.
Provides current, detailed data, including:
* Agency accounts, specializations, gross billings by media, and contact information for agency personnel
* Advertisers with significant spend on advertising annually
* Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
* Information on nearly 125,000 brand names
Coverage:
Current
Support:
Library Reference Desk: 828-262-2820 or Ask a Librarian [1]
Access:
Access is restricted to ASU students, faculty, and staff
Number of simultaneous users: unlimited; Terms of Use [2]
Access this resource:
Vendor:
Red Books
Mobile:
No