BE 3340: Business Communication
Sample Marketing Plans/Outlines
Mplans.com - a commercial site with select free sample marketing plans. Look for the free sample "Regional Theatre Company" as an example.
Heritage Interpretation: Marketing Basics...- a consulting site that provides an outline of market planning for heritage attractions.
Market Value: 5 Steps to an Effective Museum Marketing Plan (from the American Association of Museums)
Market Demographics
American Factfinder - (U.S. Census) - and easy way to retrieve and demographic snapshot of a community.
Claritas.com "My Best Segments"
Fun and interesting market segmentation data - click on the zip-code look-up tab.
Special Collections
Located on the 4th floor of the library, Special Collections provides a wide variety of information on regional economic, political, and social history. To review certain items in the Special Collections you may need to set up an appointment with Greta Browning at 828 262-7974 or browningge@appstate.edu.
For the marketing plan, it will be useful to visit the Special Collections area and review the following:
Southern Appalachian Historical Association records. This links to the finding aid for Collection 115, Southern Appalachian Historical Association Records, c.1910-2004. It is accessible by this path:
Library Homepage: Special Collections > Appalachian Collection > List of Manuscript Collections > 115. Southern Appalachian Historical Association Records
Special Collections Clipping file index
The Appalachian Collection, part of the Special Collections area, provides a collection of newspaper clipping files on a regional topics. Review the clipping file index to see what might be available.
Content editor Ken Johnson, johnsnkw@appstate.edu
February 25, 2008