Dr. Shanshan Lou

Scholar Profile
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Dr. Shanshan Lou
She / Her / Hers
Associate Professor, Advertising
Department of Communication
  • Ph.D., Mass Communication, Ohio University.

  • M.A., Communication, Morehead State University.

  • B.A., Advertising, Zhejiang Gongshang University

Research Interests: 

Cross-cultural advertising and the effects of media technologies on audiences’ attitudes and behaviors.


Dr. Lou is an Associate Professor in the Department of Communication. She teaches mainly in the advertising area. Her research interests center on cross-cultural advertising and the effects of media technologies on audiences’ attitudes and behaviors. She has conducted research in global advertising with international clients and academic colleagues. She has also served as an advisor for the App State Advertising club for 6 years and served as the 2022 UNC System Faculty Fellow. 

Dr. Lou is actively involved in the professional fields. She has received the Scripps Howard Foundation Visiting Professor in Media Ad Sales grant and has been awarded a fellowship from Advertising Educational Foundation. In addition, she has received teaching excellence awards from the College of Fine and Applied Arts at App State and from the Southern States Communication Association. 

Dr. Lou’s recent professional services focus on DEI in the advertising industry and bridging the talent disconnect between the industry and academia. For example, she organizes the pre-conference as the Teaching and Pedagogy Chair in the Advertising Division of the Association for Education in Journalism and Mass Communication; and she has been collaborating with Publicis Media on their Multicultural Talent Pipeline initiatives since 2016 and providing job and internship opportunities for underrepresented students at App State. 

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