Dr. Shanshan Lou

Scholar Profile

Dr. Shanshan Lou

She / Her / Hers

Associate Professor, Advertising

Department of Communication

Education:

Ph.D., Mass Communication, Ohio University.
M.A., Communication, Morehead State University.
B.A., Advertising, Zhejiang Gongshang University

Research Interests:

Cross-cultural advertising and the effects of media technologies on audiences’ attitudes and behaviors.

Biography:

Dr. Lou is an Associate Professor in the Department of Communication. She teaches mainly in the advertising area. Her research interests center on cross-cultural advertising and the effects of media technologies on audiences’ attitudes and behaviors. She has conducted research in global advertising with international clients and academic colleagues. She has also served as an advisor for the App State Advertising club for 6 years and served as the 2022 UNC System Faculty Fellow.

Dr. Lou is actively involved in the professional fields. She has received the Scripps Howard Foundation Visiting Professor in Media Ad Sales grant and has been awarded a fellowship from Advertising Educational Foundation. In addition, she has received teaching excellence awards from the College of Fine and Applied Arts at App State and from the Southern States Communication Association.

Dr. Lou’s recent professional services focus on DEI in the advertising industry and bridging the talent disconnect between the industry and academia. For example, she organizes the pre-conference as the Teaching and Pedagogy Chair in the Advertising Division of the Association for Education in Journalism and Mass Communication; and she has been collaborating with Publicis Media on their Multicultural Talent Pipeline initiatives since 2016 and providing job and internship opportunities for underrepresented students at App State.

More Information

Select Publications:

Han, J., Lou, S., Edwards, H., & Shen, F. (Forthcoming). Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising. In F. Shen, H. Edwards (Eds.), Narratives in Public Communication.
Spring, R., & Lou, S. (2023). AEJMC advertising division 2022 teaching pre-conference review: Leading our students into the future: Minding the gap between the industry and academia. Journal of Advertising Education.
Chen, C., Lou, S., & Kaewkitipong, L. (2022). Online social anxiety and mobile instant messaging adoption and continuance usage intention: How does it relate to social, technical, and mobility factors? Cogent Business & Management, (9)1.
Lou, S. (2022). Social media: Content worth sharing. In T. Altstiel, J. Grow, D. Augustine, J. Jenkins (Eds.), Advertising Creative: Strategy, Copy, and Design (6th ed.). SAGE Publications, Inc.
Zeng, X., Lou, S., & Cheng, H. (2021). Offensive advertisements weaken you more than me: An examination of the third-person effects in the Chinese cultural context. Journal of Applied Business and Economics, 23(5).
Spring, R., Lou, S., & Grow, J. (2021). AEJMC advertising division 2020 teaching pre-conference review: Embracing diversity, equity and inclusion across the advertising curriculum-learning from the pros. Journal of Advertising Education, 25, 54-61.
Han, J., & Lou, S. (2020). Exploring the effects of character and cued typicality in health narratives. Atlantic Journal of Communication, 29, 106-120.
Lou, S., & Cheng, H. (2017). Advertising in China: Global implications and impacts. In D. Thussu, A. Shi, H. Burgh (Eds.), China’s media go global. Routledge.
Lou, S. (2017). Applying data analytics to social media advertising: A Twitter ad campaign case study. Journal of Advertising Education, 21, 26-32.
Lou, S., & Cheng, H. (2016). The effectiveness of cross-media advertising in simultaneous media use: Combining TV and web advertisements. American Communication Journal, 18, 1-17.
Chen, Y., Li, L., & Lou, S. (2016). The superhero in our hearts is Chairman Mao:” The structurating of Chinese sojourners’ conceptualizations of (super)hero identities. The Howard Journal of Communications, 27, 218-235.

Links:

App State faculty profile

Article: "Dr. Shanshan Lou, devoted to helping advertising students succeed"

University Libraries

Dr. Shanshan Lou