Description:
Provides competitive intelligence and prospecting data on advertisers and advertising agencies.
Winmo, formerly Advertising Red Books, monitors 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies. Includes access to 10,000+ U.S. and international agency profiles and 15,000+ global advertiser profiles, as well as 255,000 personnel, with detailed contact information. Also includes information on more than 100,000 brand names.
Getting started video: https://vimeo.com/449013390/f00ae1323e
URL:
Coverage:
Current
Access:
Access is restricted to ASU students, faculty, and staff; off-campus access is available.
Terms of Use
Subjects:
Business–Also Useful
Communication–Also Useful
Management–Also Useful
Marketing–Also Useful