Market Research and American Business, 1935-1965


Market Research and American Business provides a unique insight into the American consumer boom of the mid-20th century through access to market research reports and supporting documents.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels. Documents from the Ernest Dichter collection are divided into Proposals, Pilot Studies, Reports, Memorandums, Letters, and Supporting Material.


Access is restricted to ASU students, faculty, and staff; off-campus access is available.
Terms of Use

Eresource type: 
Images, Music and Video
Primary Sources
Business–Also Useful
Communication–Also Useful
Design–Also Useful
Marketing–Also Useful
Adam Matthew