Marketing – Best Bets
- ABI/Inform Collection
Business research from journals, trade publications, market research reports, dissertations, and working papers. More info - Ad Age (AdvertisingAge)
For off-campus access, "register for free" with your App State email. News, reports, and statistics about the advertising industry. More info - Business Source Complete
Provides full text access for more than 1,100 peer-reviewed business publications. More info - GlobalData Explorer
Formerly Marketline Advantage; now with expanded data. Combines macroeconomic data and information on more than 750,000 companies and 22 industries; provides detailed coverage of the global trends that are shaping industries and impacting companies. More info - IBISWorld
Industry research reports with the very latest content on every U.S. industry. More info - MarketResearch.com Academic
Primary research and expert market analysis including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share. More info - Statista
A statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources. More info
Marketing – Also Useful
- Business Market Research Collection
Allows users to conduct company, industry, economic and geopolitical market research. More info - Business Searching Interface
Searches our top four EBSCO business databases, with improved navigation. More info - Data-Axle Reference Solutions
Find data about U.S. companies. Identify company ownership and sales volume. Research local businesses and markets. More info - EconLit with Full Text
Provides full text to nearly 500 journals plus citations, with abstracts, to over 600 journals, books, and working papers in all fields of economics. More info - Entrepreneurial Studies Source
Offers users full text for more than 125 key periodicals, 135 reference books, numerous case studies, thousands of company profiles, and over 600 videos with transcripts. More info - Financial Times
This publication is an indispensable resource for anyone wanting to understand the context of global trade and finance (1996-present). More info - Global Commodities: Trade, Exploration & Cultural Exchange
Brings together manuscript, printed and visual primary source materials for the study of global commodities in world history. More info - Market Research and American Business, 1935-1965
Insight into the American consumer boom of the mid-20th century through access to market research reports and supporting documents. More info - Mergent Market Atlas
Formerly Mergent Online Offers a wealth of detail on company financials, ratios, business segments, descriptions, sustainability, officers and directors, as well as industry and economic data views and reports. More info - Morningstar Investing Center
Comprehensive information and stock/fund analyst reports on mutual funds, exchange-traded funds, and stocks. More info - National Bureau of Economic Research
Working papers from the National Bureau of Economic Research, a nonprofit, nonpartisan research organization dedicated to promoting a greater understanding of how the economy works. More info - Newspaper Source Plus
Provides full text coverage for 730 national and international newspapers, 16 North Carolina newspapers, and TV and radio news transcripts (2000-present). More info - PsycINFO
Contains over 3 million citations and summaries of scholarly journal articles, book chapters, books, and dissertations in psychology and related disciplines. More info - Sage Business Cases
Business cases from around the globe, teaching notes, and in-depth case analyses More info - Sociological Abstracts
Indexes the international literature in sociology and related disciplines, providing abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications. More info - Wall Street Journal
The financial newspaper of record offering in-depth coverage of national and international finance as well as coverage of hard news (1984-present). More info - Wiley Online Library Books
Featuring over 20,000 scholarly and professional books, handbooks, dictionaries, companions, and landmark book series. More info - Winmo
Provides competitive intelligence and prospecting data on advertisers and advertising agencies. More info - WorldCat (FirstSearch)
Lets you search the holdings of thousands of libraries using precision search features, view detailed results, and link to University Libraries' holdings. More info
