Databases for Marketing
Best Bets
| Database | Description | Coverage | More Info |
|---|---|---|---|
| Business Source Complete |
Provides full text access for more than 1,100 peer-reviewed business publications. |
1886-present |
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| ABI/Inform Complete |
Full text for more nearly 4,000 business publications, and citations with abstracts to 1,000 more business titles. |
Full text 1991-present | Indexing 1905-present |
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| IBISWorld |
IBISWorld’s industry research reports offer the very latest content on every U.S. industry. |
2010-present |
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| MarketResearch.com Academic |
MarketResearch.com Academic reports offer analysis of the market rather than shear numbers culled from secondary data. |
1995-present |
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Also Useful
| Database | Description | Coverage | More Info |
|---|---|---|---|
| Advertising Red Books |
A directory of advertisers and ad agencies. Provides current, detailed data, including: |
Current |
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| EconLit with Full Text |
Provides full text to nearly 500 journals plus citations, with abstracts, to over 600 journals, books, and working papers. |
1969-present |
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| Entrepreneurial Studies Source |
Entrepreneurial Studies Source™ offers users full text for more than 125 key periodicals, 135 reference books, numerous case studies, thousands of company profiles and over 600 videos with |
2000-present |
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| Financial Times |
"This publication is an indispensable resource for anyone wanting to understand the context of global trade and finance. |
1996-present |
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| Hoovers |
Business research platform allows you to search U.S. |
Current |
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| LexisNexis Academic |
News, business information, medical and health topics, and law-related resources |
1990s-present |
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| Marketline Advantage |
Provides information on 50000+ companies, 215 countries, 2000+ industries, live news feeds, 500 new comment and news articles per week, details of 3,000+ financial deals per month. |
Current |
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| Morningstar Library Edition |
Morningstar, Inc. is a provider of independent investment research in the United States and in major international markets. |
Current |
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| PsycINFO |
PsycINFO, from the American Psychological Association (APA), contains over 3 million citations and summaries of scholarly journal articles (over 2,500 journals), book chapters, books, and |
1887-present |
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| Value Line |
Value Line is a research company that collects data and analyzes performance of approximately 8,000 stocks, 15,000 mutual funds, 80,000 options and other securities. |
1997-present |
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Even More
| Database | Description | Coverage | More Info |
|---|---|---|---|
| Business Expert Press |
Business Expert Press's eBooks cover supply and operations management, international business, social media, finance, accounting, public relations, and marketing strategy. |
2010-present |
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| National Bureau of Economic Research |
Abstracts and full-text (in .pdf) of working papers from the National Bureau of Economic Research. |
1998-present |
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| Newspaper Source Plus |
Newspaper Source Plus provides full text coverage for 730 national & international newspapers. |
2000-present |
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| SimplyMap |
SimplyMap lets non-technical users quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. |
1980-present |
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| Sociological Abstracts |
Sociological Abstracts indexes the international literature in sociology and related disciplines. |
1952-present |
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| WorldCat |
Contains over 50 million records cataloged by OCLC member libraries throughout the world: Appalachian State University Library is a member (OCLC member code=NJB). |
1000 BC-present |
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