Databases for Marketing

Best Bets

Business research from journals, trade publications, market research reports, dissertations, and working papers.
News, reports, and statistics about the advertising industry.
Access Note: 
On-campus access only.
Provides full text access for more than 1,100 peer-reviewed business publications.
Industry research reports with the very latest content on every U.S. industry.
Primary research and expert market analysis including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
A statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.
The financial newspaper of record offering in-depth coverage of national and international finance as well as coverage of hard news.

Also Useful

Insight into the American consumer boom of the mid-20th century through access to market research reports and supporting documents.
Allows users to conduct company, industry, economic and geopolitical market research.
Find data about U.S. companies. Identify company ownership and sales volume. Research local businesses and markets.
Provides full text to nearly 500 journals plus citations, with abstracts, to over 600 journals, books, and working papers in all fields of economics.
Offers users full text for more than 125 key periodicals, 135 reference books, numerous case studies, thousands of company profiles, and over 600 videos with transcripts.
This publication is an indispensable resource for anyone wanting to understand the context of global trade and finance.
Brings together manuscript, printed and visual primary source materials for the study of global commodities in world history.
Provides information on 50,000+ companies, 215 countries, 2,000+ industries, live news feeds, 500 new comment and news articles per week, and details of 3,000+ financial deals per month.
Comprehensive information and stock/fund analyst reports on mutual funds, exchange-traded funds, and stocks.
Working papers from the National Bureau of Economic Research, a nonprofit, nonpartisan research organization dedicated to promoting a greater understanding of how the economy works.
Provides full text coverage for 730 national and international newspapers, 16 North Carolina newspapers, and TV and radio news transcripts.
Contains over 3 million citations and summaries of scholarly journal articles, book chapters, books, and dissertations in psychology and related disciplines.
Indexes the international literature in sociology and related disciplines, providing abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications.
Featuring over 20,000 scholarly and professional books, handbooks, dictionaries, companions, and landmark book series.
Provides competitive intelligence and prospecting data on advertisers and advertising agencies.
Lets you search the holdings of thousands of libraries using precision search features, view detailed results, and link to University Libraries' holdings.